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Few people pay the quoted price. As seasoned cruisers know, there are almost always discounts and incentives of one type or another that lower the price. The average is 25%, though some reach 50%. Ask your travel agent.
I recommend that first-timers purchase their cruise from a cruise-specialist travel agent. Reason: Determining which itinerary, ship, cabin and shore excursions would best meet your individual needs is a complex decision-making process. You need a knowledgeable cruise professional, not someone who parrots brochure talk.
You usually don't have to pay extra for their professional knowledge. Most travel agents do not charge a fee for booking a cruise (they make their money from commissions paid by the cruise lines).
If challenged to match a legitimate offer by another seller, most will do it.
Because of their clout with the cruise lines, they are usually better able to secure extras for you, like a free upgrade to a higher category cabin, if one is available.
Early bookers usually get the lowest fares. As a bonus, they get first pick of the cabins in their category. And, they are assured of getting their desired dining seating period.
Cruise lines occasionally begin offering fantastic discounts several weeks before the departure date if they think the ship might sail with some empty cabins. They know it's better to earn some money than none for that space.
However, be aware that purchasing such a fare is not always a bargain. There might not be specials for your desired cruises. Or, you may be assigned one of the least desirable cabins. And, because the departure date is so near, you may have to purchase a high-priced full-fare air ticket instead of a low-cost advanced-purchase one.
Some first-timers get booked on unsuitable cruises. This happens when, for example:
Select a large, modern ship. They are long and broad abeam, which minimizes roll, pitch and yaw movements. One would have to be very seasick prone to feel woozy on those ships, especially when captains nowadays monitor storm conditions closely and alter routes when necessary to calmer waters. Moreover, these ships have multiple built-in stabilizers.
Also see the related item on seasickness on my "Cabin selection advice" web page.
Keep these in mind:

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